The Backyard Company
Connecting pool construction leads, estimates, design workflows, and project communication.
What this business needed to solve.
Large construction projects require managing long sales cycles, budgets, designs, expectations, communication, and project milestones.
Before: The problems slowing the business down.
Every inquiry entered the same path, with no early budget or fit conversation before design work began.
Customers reached design conversations without a shared understanding of investment levels.
Design requests lacked a structured intake, making handoffs slow and inconsistent.
Customers and teams lacked one place to see project status and next steps.
From disconnected processes to one connected workflow.
- Every lead handled the same way
- Budget conversations delayed until late
- Unstructured design intake
- Limited visibility into long projects
- Project knowledge held by individuals
- Leads pre-qualified before design begins
- Budget set early through an online estimator
- Structured design request workflow
- Clear project tracking for customers and teams
- Consistent process across every build
System Built: Pool Construction Sales System
Not a generic template. A system configured around how the business actually operates.
The website became the front door.
Every system starts where customers do. The website is the first step in the connected workflow, not a separate marketing piece.
Designed to turn visitors into qualified inquiries, not just traffic.
Clear pages that explain services, options, and how the business works.
Every form drops directly into the CRM with full context.
New leads enter the same pipeline the team already uses every day.
How the system flows together.
Key parts of the system.
Real tools built around daily operations.
Pipeline, customers, jobs, and business visibility.
Professional estimates and approvals connected to the workflow.
Tasks, projects, communication, and updates.
Business Impact
Technology that changes how the company operates.
Customers move through a guided sales and design process.
Design requests and project details stay connected.
From first estimate through construction workflow.
Go deeper on the ideas behind this system.
Guides and insights that connect the workflow shown here to how we think about contractor technology.
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